With each coming year, digital marketing gets more complicated. In addition to fundamentals like SEO, PPC, 스포츠중계,branding and UX, marketers now have to juggle emerging social channels and evolving regulations, along with content, automation and personalization, to name a few.
As we look ahead at what’s to come in the new year, we asked 30 marketers for the most important strategies they’re employing this year to extend reach, boost awareness and maximize revenue.
Here are the top 10 digital marketing trends of 2022 that it boiled down to.
digital marketing trends 2022
You may also be interested in our 19 best marketing strategies for 2022.
2022 digital marketing trends to watch
These first three trends are of a more emergent nature in that they may not be feasible for your business just yet, but they indicate the direction we’re headed in. So while you’re not going to create a $600,000 NFT gif, you should still keep an eye on them. Plus, the reasons behind these trends can help inform your approach with the strategies you’re using now.
1. The metaverse
So we’re not referring to Facebook [entirely] here. The metaverse refers to the virtual world of augmented reality, virtual reality, 3D holographic avatars, and video—and not just one-off experiences like with gaming, but a persistent environment where people work,토토사이트, play, and socialize.
Per Patrick Casey, director of growth marketing at digital health brand Felix Health, there’s good reason the metaverse is generating so much buzz lately—and brands should be thinking about this virtual space as part of their 2022 marketing strategies.
That’s in part because it has the potential to offer an entirely new set of performance metrics.
“Marketers will be able to experiment with how long virtual objects are held, how much space they take up in a user’s peripheral vision, and even where users are looking when experiencing an ad,” he said. “These insights have the potential to completely re-map what you know about your audience, providing invaluable direction going forward.”
Kent Lewis, president of digital marketing agency Anvil Media, agreed many brands will dabble with virtual worlds in 2022 and even though consumers “may be a few years from caring about the metaverse,토토사이트, ” brands can still benefit from a first-mover advantage.
2. Non-fungible tokens (NFTs)
Beyond figuring out where brands fit in the metaverse, they’ll also have to experiment more with blockchain technology to prepare for Web 3.0—the next evolution of the web, which will be more decentralized, added Zach Passarella, marketing director of nutraceutical brand Supplement Manufacturing Partners.
“This preparation taken will pay off in the near future when the web turns into more of this type of get more info realm after 2022,” he said.
One trending aspect of blockchain is non-fungible tokens (NFTs). Non-fungible means it can’t be exchanged for something of equal value, because it doesn’t have any equals. For example, the U.S. dollar is fungible. You can exchange a $100 bill for five $20 bills. But you can’t exchange your grandmother’s wedding ring—a non-fungible—for anything of equal value, because there’s an authenticity factor.
NFTs are the digital version of non-fungibles—uniquely created digital assets like an animation, graphic design, GIF, audio/video file, or meme—that exist on a blockchain.
With brands like Campbell’s, Charmin, and Coca-Cola issuing NFT collectibles last year, Jeff Mains, CEO of consulting firm Champion Leadership Group, noted it’s a good time for other brands to figure out how they can tap into these digital assets so they aren’t left behind.
In a similar vein, we’ll continue to see the proliferation of cryptocurrencies in 2022 and savvy marketers will keep their eyes on this trend toward decentralized finance.
While still only used by a niche U.S. audience, accepting cryptocurrency now could help brands attract new customers—but only if the demographic is the right fit, said Andrea Chapman, marketing manager at cannabis site Nature and Bloom.
In a similar vein,백링크, we’ll continue to see the proliferation of cryptocurrencies in 2022 and savvy marketers will keep their eyes on this trend toward decentralized finance.
While still only used by a niche U.S. audience, accepting cryptocurrency now could help brands attract new customers—but only if the demographic is the right fit, said Andrea Chapman,구글백링크, marketing manager at cannabis site Nature and Bloom.